by
Charles Burke
I think my father had his doubts
about how I'd turn out. He was always "encouraging"
me to stop thinking so much and take direct action.
But I was a slow learner in that area.
Most of us learn early that even
with luck on our side, we've got to put some real
effort into our goals if we want to reach them.
But even in the smaller, more routine
activities of life, we've got to put some spine
into it. Otherwise, we'll fail, but not the big,
dramatic failures where we KNOW we've run aground.
Worse, we often only half-fail.
Then we'll coast along, kidding ourselves that
things aren't really so bad... that things could
be worse... and they MIGHT get better... mightn't
they?
Half-floundering like this can go
on for decades, and we've all seen it squeeze
the life from careers, businesses, marriages.
If you were lucky, you learned the
lesson about gumption early on, but for many of
us, that lesson didn't come until we had our noses
rubbed in it a number of times. Or maybe we're
still learning it.
Of course, it's true that there's
a proper time for thinking, weighing and analyzing.
And it should be done very thoroughly. But once
that phase is past - if we've done it right -
the analyzing should make way for action. Thinking
too long can leave us waiting until-this or until-that
happens.
These days my work is mostly on
the Internet. But there's one principle that I
use nearly every day.
And I learned it from my dad almost
40 years ago in a very different line of work.
My father ran a plumbing shop in
the competitive western Chicago suburbs. Now and
then, when a man didn't show up or called in sick,
he'd ask me to fill in for one or another of his
regular laborers. I wasn't union, but apparently
it was okay. He had friends.
One day he set me to work breaking
a concrete floor. We had to chip out the cement
around a drain, replace it, and trowel in new
cement to seal it.
Now, you need to understand. My
father was built like a tree stump, while I ran
more along the lines of beanpole. I was not his
favorite worker because I "thought too much
and wasn't very strong."
This floor breaking job was not
the kind of work I enjoyed. It involved holding
a cold chisel and swinging a five-pound baby sledge
hammer at it really hard. Often my aim was bad
so the hammer missed the chisel and slammed into
my wrist instead.
About ten minutes after he put me
to work breaking the floor, dad came back, expecting
to find the job completed. It wasn't.
"Son, just what the heck have
you been doing all this time?"
"Well, dad," I told him
proudly, "I figured out a good way to do
this more safely. I just tap the chisel and move
it, tap it and move it. I'm generating a circle
of shock waves down into the concrete. That way,
it'll break along the lines and I won't hurt my
wrist again."
Dad gave me a truly worried look.
He said, "Aw son, just HIT the thing."
Well, I did hit it then. And the
job only took five more minutes to finish. Oddly
enough, even though I managed to hammer my hand
two or three times, I was proud that I'd just
gone ahead and done it.
Of course, Dad did practice what
he preached. He had a whole quart jar on his dresser
at home filled with broken watches that he'd smashed
doing exactly what he was advising me to do. He
kept them as a reminder, he said, that if you'll
just go ahead and do the job, you can afford to
buy all the watches you need.
But the lesson I learned that day
has never left me.
And even today, nearly 40 years
later, when I'm tapping tentatively away on the
edges of some job or other, trying to launch a
new website without making any mistakes, or trying
to figure out which script I need to install but
I'm reluctant to invest the time to just install
one and see what it does, I still sometimes hear
my father's voice:
"Aw son, just HIT the thing."
When I hear that, I have to grin
because he's still urging me to take action, be
less cautious. Just go ahead and get the job done,
never mind the bumps and bruises.
And that's not a bad lesson to carry
through life.
Charles Burke helps
people revive their zombie businesses.
If you’ve read all the marketing
and promo books, but your business
is still shambling along, more dead
than alive, you’ll want to study
the free cover report at http://www.charlesburke.com
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Many thanks.
Cheers from sunny Japan,
Charles Burke
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